Deciphering Marketing Lingo for Small Business Owners
An explanation of three marketing terms (Unique Selling Proposition or USP, Single Message, and Tagline) that you need to understand when creating your marketing message...
View ArticleHow to Create a Million Dollar Unique Selling Proposition in 95 Minutes or Less
The Million Dollar USP Maker is an excellent ebook packed full of examples of USPs. It provides 10 different techniques to help you identify and craft your USP message.
View ArticleMarketing Message
A business's marketing message is an essential element of its overall marketing communication. The marketing message is a tight statement of what services being offered that answer's a prospect's...
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